Privacy Policy

1. Data Controller

The data controller for personal information collected through this website and in the course of our legal engagements is:

Asoka Counsel
76 Sukhumvit Soi 24, Khlong Tan, Khlong Toei, Bangkok 10110, Thailand
Telephone: +66 2 663 8472
Email: [email protected]

2. Personal Data We Collect

We collect personal data only when necessary for the purpose for which it is sought. The categories of personal data we may collect include:

Information you provide directly

• Your name and contact details (telephone number, email address, postal address)
• Details about the estate or succession matter you wish to discuss
• Information about other parties involved in an estate, where you share this in correspondence
• Any other information you choose to include in a message or consultation

Information collected automatically

• Technical data such as your IP address, browser type, and operating system
• Pages visited on this website, time of access, and referring URL
• Cookie identifiers, where you have consented to cookie use (see Section 7)

We do not request or intentionally collect sensitive personal data (such as health information, financial account details, or biometric data) through this website. Where such data is relevant to a legal engagement, it is handled under a separate client engagement agreement.

3. Legal Basis for Processing

Under Thailand's Personal Data Protection Act B.E. 2562, we process personal data on the following bases:

• Consent — where you have submitted a contact form or agreed to cookies through our cookie notice
• Contractual necessity — where processing is necessary to provide the legal services you have engaged us to perform
• Legitimate interests — for website security, fraud prevention, and improving our service offering, where these do not override your interests or rights
• Legal obligation — where Thai law or professional regulatory requirements require us to retain or disclose certain information

4. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to enquiries submitted through our contact form or by telephone or email
• To provide legal advice and representation in the matter you have engaged us to handle
• To communicate with you about the progress of your matter, including sending documents and correspondence
• To maintain records of our professional engagements, as required by Thai law and the rules of the Lawyers Council of Thailand
• To operate and improve this website and detect security incidents

We do not use personal data submitted through this website for marketing purposes, and we do not sell personal data to third parties.

5. How Long We Keep Your Data

Personal data is retained for no longer than is necessary for the purposes for which it was collected, subject to any legal or professional obligations requiring longer retention. As a general guide:

• Enquiries that do not proceed to a formal engagement are typically deleted within twelve months of the last correspondence
• Records relating to formal client engagements are retained for at least ten years following the conclusion of the matter, in accordance with Thai professional standards applicable to legal practitioners
• Website technical logs are retained for a maximum of twelve months

6. Sharing of Personal Data

We share personal data only where necessary for the purposes described in this policy. Recipients may include:

• Courts, government offices, and official registries in Thailand, where required for the conduct of your legal matter
• Other parties and their legal representatives, where disclosure is necessary in the course of mediation, negotiation, or litigation
• Technology service providers who process data on our behalf (e.g. email hosting, website analytics), subject to appropriate data processing agreements
• Professional indemnity insurers or regulators, where required

We do not transfer personal data to recipients outside Thailand except where strictly necessary and with appropriate safeguards in place, in accordance with the PDPA.

7. Cookies

This website uses cookies. Cookies are small text files stored on your device that help us understand how the site is used and improve your experience. We use strictly necessary cookies to operate the site, and, where you consent, analytics and functional cookies.

You may withdraw consent to non-essential cookies at any time. Please see our Cookie Policy for a full description of the cookies in use on this site and how to manage your preferences.

8. Your Rights Under Thai Law

The Personal Data Protection Act B.E. 2562 grants you the following rights in relation to personal data we hold about you:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data, subject to legal retention obligations
• Right to restriction — to request that processing be restricted in certain circumstances
• Right to data portability — to receive personal data you have provided to us in a commonly used format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, to withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us using the details in Section 12. We will respond within the timeframes prescribed by the PDPA. If you believe your rights have not been respected, you have the right to lodge a complaint with Thailand's Personal Data Protection Committee.

9. Security Measures

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include encrypted communications, access controls, and periodic review of our data handling practices.

No method of transmission over the internet is entirely secure. If you have concerns about the security of information shared with us, please contact us directly and we will discuss alternatives, including delivery of documents by hand to our chambers.

10. Minors

This website is not directed at individuals under the age of eighteen. We do not knowingly collect personal data from minors. Where a succession matter involves a minor beneficiary, personal data relating to the minor is handled within the formal client engagement, with appropriate care and with all necessary consents from a parent or legal guardian.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The date of the most recent revision appears at the top of this page. Where changes are material, we will make reasonable efforts to draw them to your attention.

Continued use of this website after any update constitutes acceptance of the revised policy. If you do not agree with the revised policy, please discontinue use of the website and contact us to discuss how we may continue to serve you.

12. How to Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact us by any of the following means:

Asoka Counsel
76 Sukhumvit Soi 24, Khlong Tan, Khlong Toei, Bangkok 10110
Telephone: +66 2 663 8472
Email: [email protected]

Our offices are open Monday to Friday, 09:00–18:00. We aim to acknowledge all data-related enquiries within five working days.